DUBLIN’S upcoming league games in Croke Park will boost the local economy by more than €15 million, a sports business analyst predicted today.
For the first time since the mid-1990s, the Dubs will play all their Allianz League football games at the GAA’s headquarters — as well as two of their hurling duels — with bumper attendances anticipated.
The Spring Series, launched today, will see the reigning All-Ireland champions in both football and hurling and the 2010 All-Ireland runners-up go head-to-head with Pat Gilroy’s and Anthony Daly’s men.
“It is well known that major sporting occasions have a huge spin-off for the local economy,” said Michael O’Keeffe, managing director of Pembroke Communications. “We calculate that Dublin city traders and businesses will benefit to the tune of at least €15-20m depending on attendances.
“The three Saturday evening games in particular have potential to generate extra trade and provide a welcome boost to cafes, restaurants, retailers, hotels and others,” he told the Evening Herald.
Last year, a combined attendance of just over 22,000 attended Dublin’s three home football league games in Parnell Park (v Derry, Monaghan and Galway) and 18,000 in their four home hurling ties (v Tipperary, Kilkenny, Cork and Limerick).
But it is expected that 150,000 fans will flock to Croke Park over the course of this season’s league campaign.
The four sporting occasions, for which the tickets are currently selling well on www.gaa.ie and through Dublin clubs, will also include leading entertainment acts such as Jedward, Damien Dempsey and The Coronas, the Evening Herald can exclusively reveal
Conor McKeon- Evening Herald