The GAA is to undertake its most aggressive and proactive marketing campaign this summer.
The Association plans to roll out an extensive advertising and promotional drive at local and national level in a bid to combat the fall-off in attendances at championship games. High-profile new television ad campaigns for the hurling and football championships, featuring Henry Shefflin and Kieran Donaghy have been launched.
“These new advertisements bring the promotion of our championship competitions to another level and feature two of the GAA’s most recognisable names in Kieran Donaghy and Henry Shefflin,” said GAA president Christy Cooney.
A series of TV and radio promotions will also be undertaken during the championship, while each of the provincial councils are undertaking specific programmes through media, clubs and county boards.
Cooney added: “They complement initiatives being organised by our provincial councils and follow on from launch events that took place around the country.