Dublin will drop the logo of their sponsors Vodafone for their opening matches in the hurling and football leagues to help promote the work of mental health charity Suicide or Survive (SOS).
Vodafone and Dublin County Board announced the initiative ahead of Saturday week’s opening game in the Spring Series, a repeat of last year’s All-Ireland final.
The hurlers will also wear the SOS logo for their opening league match against Galway two weeks later.
“We didn’t have to think twice when Vodafone came to us with the idea of swapping their logo for that of the Suicide or Survive charity for these games,” said Dublin chief executive John Costello at the launch.
Dublin won’t be the first football team to wear the logo of a charity instead of sponsors. Since last year, Galway footballers have entered into a successful partnership withCancer Care West